By Sarah Wright | May 17, 2017
With the surplus of data available today, traditional advertising methods are losing their effectiveness. Celebrity endorsements are not longer as influential as they once were. People distrust their authenticity because they know that the celebrity is being paid to give a positive opinion. Additionally, the wide usage of ad-blocking extensions minimizes the opportunity for traditional ads to be seen at all.
But what if the advertisement was something people didn’t want to block? What if the endorsers were simply motivated by their own enthusiasm for the product? And what if this enthusiasm could lead to a share in the company’s revenue?
This idea of referring products to potential new customers is the best way of navigating in the current marketing world. By harnessing the power of social media, users refer their favourite products to those around them. People feel more confident about trying new products if a friend referred them, and this sense of trust can link the new customer to the brand.
Wise companies place a heavy weight on their review appearances. Sites like Yelp and TripAdvisor as well as the review section on eCommerce websites allow users to give insight on their experiences to either inform or warn potential customers.
Online influencers also have a great impact on what people buy. As they build a following on social media, their trusted opinions become their brands. Users become experts, and by regularly trying new products, people reach fame on YouTube and Instagram as their final verdict of a product is highly valued.
While top influencers may try the product once, returning customers are truly the biggest advocates of a brand. After a purchase is made, they may leave raving reviews to advocate for the product. However, people are often are too busy to leave reviews and feel it isn’t worth their time. Instead, they may opt to tell a friend about the product and share it with their own social circles. rBux.com allows users to create referrals from vendor sites and share them with their social media and messaging apps. If the referral leads to a sale, the member is rewarded for their referral in the form of “rBux” which can be withdrawn or used to purchase other items from the site.
This method of referral marketing is crucial to successful sales today. You never know who you may help by referring a product you love, or who you could convert into your next loyal customer!
Check it out at rBux.com and join the future of online community advertising.
SIGN UP NOW
Comments are closed.