By Kate Kozak | May 24, 2017
Micro influencers. The small YouTuber that helps you make your next lipstick buying decision. The avid hobbyist who makes review videos on different drones. The internet is full of them. However, micro influencers are not new. They are a thing of the past. And they certainly precede the internet. Does this surprise you? It shouldn’t. Influencing is a basic human trait.
From the dawn of time, people have made decisions based on recommendations from friends and family. The more knowledge they have on the topic, the more weight the recommendation is given. People worked hard to establish trusting relationships in their communities. Families would do business with other families and this would continue for generations.
A child may decide to get a credit card from the same company as their parents. A new homeowner will trust the appliance brand they grew up with. And so it continues with online gurus, as they share social media content about their interests. They are influencers within their niche. The more micro influencer cultivates their craft, the stronger their following.
The important difference between an influencer and a micro influencer is the size of their audience and the breadth of their topics. Micro influencers have a smaller following but have a larger engagement on their posts. They reach a higher percentage of their audience and interact more organically. This can lead to high conversion for companies they recommend, because the following is genuine. As micro influencers become less “micro” their niche becomes broader, and they no longer appeal to that niche community. This can cause for discontent among their original followers as they move away from their core brand.
Come on marketers, this is common sense! If we actively engage online and provide thoughtful and insightful comments that lead to a conversation then there’s more loyalty from the follower and more responsibility felt by the user. And there we go – a relationship is established. This is a form of customer relationship marketing, a business process in which client relationships, customer loyalty, and brand value are built through marketing strategies and activities.
Everyone has their own following, their own circle of people they trust. This is a power that we all have. Our day-to-day experiences make us trustworthy people. With rBux, you can take hold of this power. Choose your style of referral, whether it’s video, Facebook, Twitter, Messenger or Instagram. If you like a product, you can create a referral and send it to a friend! If they purchase, you benefit and get rewards in the process.
Try it out! See how you can become a micro-influencer, and start earning rewards from the conversations you have every day. Build your community, one referral at a time.
We are all micro influencers. Let rBux show you how you can turn these instincts into rewards. Go to rBux.com and check it out!
