By Ivy Nyamvumba | November 22nd, 2017
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Black Friday marks the beginning of holiday season shopping, drawing in millions of shoppers in stores and online. As a micro-influencer, this holiday is pertinent to your brand. With modern consumers gradually tuning out flyers, and commercials, and turning to social media for the latest and greatest deals. As an influencer with relevant influence, you become a deciding factor in consumer behavior. So how best to market the kickoff shopping season? Here are some tips.
1. Host Live Events on Social Media
From Facebook to Instagram, the live feature on these social apps have become increasingly popular and intimate. If you have the opportunity to be at a brand’s event offering exclusive deals, merchandise, turn on the live feature to let your audience in. They get a better feel for the brand and products.
2. Capitalize on your Discount Codes
If you’ve had the opportunity to work with a brand that provides you with discount codes for your followers to use, then you should be promoting them. Not only do you gain from it, you’re helping your audience save money.
3. Bloggers: Content is King
Create content that is not only entertaining but provides relevant information for the shopping season. The content should highlight offers, discounts, and ideas for gift guides. Consumers can be indecisive creating gift guides will be a source of inspiration for your audience as well as influence their purchasing decisions.
4. Start Promotions Early
The days leading up to Black Friday, are usually the most important ones. This is because consumers are looking to compare prices and deals before they make decisions. Early promotions entice your audience to keep track of the deals before they make a purchase. Early promotions could also sometimes lead to sales before the actual Black Friday date.
5. Listen to your Audience
Your audience is the reason you have an influence. They look to you for advice, recommendations, and reviews. So it is pertinent to your brand that you listen to what they want, and need from you as an influencer. By doing so you are establishing a trustworthy relationship with them.
6. Create Stand Out Strategies
Your audience is going to be bombarded with promotions, advertising, and flyers. Sifting through all the deals will wear them out. However, a stand out strategy will captivate their attention. Get creative.
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