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Social media channels like Instagram, Twitter and YouTube are saturated with content creators from all areas of expertise. Standing out amongst all the social media posts can be difficult, however, there are strategies that you can use to stand out in the crowd. Finding and developing your niche is an important strategy that will help you stand out from the competition. In order to be successful, it is important to love the content you are creating, so finding a niche that you are passionate about is extremely important.
What Are You Passionate About?
Your niche should be something that you can talk about with expertise. Specializing in something that you are interested will help you stand out. If you are passionate and knowledgeable about snowboarding, makeup or even dogs then make that your niche and find a way to inspire and influence your followers. An article written by Team Callabary helps explain finding your niche as a social media influencer and goes into detail about what you can do to stand out. Check it out here
What To Ask Yourself:
- What are you passionate about?
- Is there a common theme between the things you are passionate about?
- What can you write about?
- Is there a need for what you want to write about or is it a popular topic to cover?
Check out this blog written by Bloggers of Canada to get a more in-depth format: 4 Questions To Ask Yourself When Finding Your Niche
Exploring What Niche Is Best For You:
- Identify your interests and passions (try to make a list of up to 10)
- Explore problems that you can solve (this is where you can narrow down your 10 interests. How can you make these areas better for you followers and what can you talk about that will help them?)
- Research others within your niche and see what they are doing and how you can differentiate yourself
- Determine how saturated your chosen niche is
- Test your idea by setting up your social media profiles and writing blogs (it’s all about trial and error here, find out what works best for you)
Find what…
ISNPIRES you,
you LOVE,
you’re Knowledgable in,
FIND YOUR NICHE.
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Lyndsie Pacheco |February 8th, 2018
