By Kate Kozak | June 21, 2017 Recommendations are the most empowering type of marketing. People whose recommendations hold great power are often referred to as disruptors and influencers, and […]
Turn Your Customers Into Your Best Marketers
By Sarah Wright | June 14, 2017 As Facebook continues to optimize users news feeds, and it’s getting harder for businesses to have their posts seen. Every day, business content is […]
rBux is More Than a Platform, it’s The Future of Shopping
By Blake Cronyn | June 7, 2017 I watched a talk by Simon Sinek over the weekend titled “If You Don’t Understand People, You Don’t Understand Business.” In his talk, he […]
Stardom from Smartphones: Your Personal Brand
Creating your own personal brand. Today it’s done on Instagram, YouTube, Blogs, Facebook and Twitter. What platform will be next …rBux? Today, you are the reality show that people want […]
Micro influencers. A thing of the past and the future.
By Kate Kozak | May 24, 2017 Micro influencers. The small YouTuber that helps you make your next lipstick buying decision. The avid hobbyist who makes review videos on different […]
Why Traditional Advertising Doesn’t Work
By Sarah Wright | May 17, 2017 With the surplus of data available today, traditional advertising methods are losing their effectiveness. Celebrity endorsements are not longer as influential as they […]
The Challenge of Gift-giving, and How Referrals Can Help
By Abida Meerasa | May 10, 2017 Finding the perfect gift during any occasion can be a challenge, whether it’s for Mother’s Day, a birthday, or even a wedding. There […]