Go Beyond Networking. Build Relationships.

By Manuel Calvino | November 8, 2017

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This is it! We are in the era where social networking has never been easier! With the internet, social media and modern mediums of communication, adding new professional connections to your contacts are quite literally at the touch of a button. Networking is now an essential skill that almost everyone possesses’. If you want to stand out, you have to take a step further and go beyond the generic “please add me to your LinkedIn contacts” message. If you want to maximize your opportunities – as a professional or a business – you have to turn your network into long-lasting professional relationships. Keep reading to learn three simple ways to turn connections into business relationships!

1. One of the simplest ways to start building a professional relationship is through LinkedIn. Sending a general message to the person you want to connect with won’t be enough. You have to personalize your message!
This is as simple as writing a short message that specifically describes why you are connecting with them. Perhaps you met at an event and had an interesting conversation, or you had a quick exchange about your business’ interest in a trade show. The scenarios can be many, but as long as you personalize the message, you’ll show your potential connection that you have a desire to develop a relationship with them, where both can benefit from each other.

2. In most of the cases, connections in your network will be spread all over the country or even around the world. When this is the case: All Hail the Power of Social Media! That’s right when used proficiently, social media can be very helpful for keeping in touch with contacts by allowing you to constantly interact with them.
One of the most efficient ways to do this is by engaging with their feed; leaving thoughtful comments on their posts, sharing useful links and congratulating them for achievements. Social media platforms allow you to establish an online presence in their life. A key suggestion is to be selective in the posts you engage with. Make sure that these posts reflect a common interest you both share.

3. Since we are living in the era where networking can be done from your phone, meeting your contacts in person will solidify your relationship. This doesn’t apply only to your local connections. If you travel or they come to your city, invite them for a coffee or lunch. These types of informal meetings are great for getting to know each other on a more personal level and of course, build an actual colleagues friendship.

Bruce Clark, rBux CEO is a master at turning business contacts into professional relationships. With over 500 connections on LinkedIn, 5000 Facebook friends, and 974 Instagram followers, he has built many remarkable relationships from all walks of life; from the local grocery store clerk to famous names in Hollywood! Bruce’s network continues to expand, he’s currently attending the Web Summit tech conference, considered to be the “largest in the world”. Leading the rBux team, he will be connecting rBux with today’s biggest innovators and creating new opportunities for both businesses and influencers! True networking!

To summarize, these are three simple ways you can start building professional relationships through social commerce today:

1. When adding connections on LinkedIn, send personalized messages to show your interest.
2. Keep in touch with your network via social media by engaging with their feed.
3. When possible, meet in person with your contacts. Catch up with them over lunch.

rBux is evolving to become the ultimate platform where businesses and influencers will network. Influencers will share their personal brand and businesses will be matched with influencers who represent their vision. Both will connect, and mutually grow their brands. Join today and be part of this journey, be part of the community that brings all your social networking into one platform!