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2017 was the ultimate year for influencers. Consumers were faced with changing trends, new products and shifts in the social world; opening up many opportunities for social media gurus to become influencers in their given categories. Established influencers were given the opportunity to expand their brand and partner with businesses to become successful in their field of expertise such as beauty, technology, health etc.
The changing trends of 2017 produced successful influencers and here’s how:
The most important shift seen in 2017 was the shift from text-based information to video-based content on the internet with around 70% of web-based content being some form of video or graphic. 2017 saw virtual and augmented reality, the story option on almost all social platforms and the boom of YouTubers and Vloggers. Video-based content grasps the attention of followers effectively and results in action. An article by vidyard outlines how video-based content contributed to the success of influencers and gives some useful tips and tricks on how to use video-based content to go above and beyond as an influencer. Check out the article here:
https://www.vidyard.com/blog/video-new-king-influencer-marketing/
Instagram shifted its content and became the most popular platform for social engagement. 2017 was a big year for many influencers on Instagram as the platform allowed them to connect with brands and marketers instantly. The story option has opened up opportunities for an influencer to share their content more personally and instantly. An article from Forbes highlights why Instagram is so successful for influencers and why Instagram it is a great platform to engage with various audiences. Check out the article here:
https://www.forbes.com/sites/jaysondemers/2017/03/28/why-instagram-is-the-top-social-platform-for-engagement-and-how-to-use-it/#7da12a2836bd
Influencer Tips
With Instagram being on the rise, social media personnel who are influencers in their field of expertise have shared their tips and tricks on how to become an Influencer on Instagram. Combining the two points above, these Instagrammers have used video-based content to share how influencers become successful on Instagram:
Influencers are able to reach the consumers more directly than any other form of marketing. Due to its strong reach, many companies contact influencers to help market their product but it is important that as an influencer you stay true to your brand and promote the things you are passionate about. Take yourself seriously and believe in yourself, if you stay authentic your followers will know and stay loyal.
Instagram is one of the most influential social media platforms. Due to its visual focus, it is important to have a consistent editing style; find an aesthetic that matches your niche and consistently work on your photography skills. Instagram has a large following with many talented people. If you create your own editing style, niche and have great pictures you will be able to stand out.
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By: Lyndsie Pacheco | January 12th, 2018
