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Valentine’s Day is just around the corner. It’s a foolproof excuse to indulge in countless boxes of chocolate. As a business, you might break out the themed decorations almost as soon as New Years is over. Valentine’s Day has become more than an opportunity to express love and gratitude for your significant other. It’s become a commercialized “holiday” of over-the-top decorations, fancy gift ideas, and romantic candlelight dinners. Regardless of what kind of business you are, here are some foolproof ways to draw the lovebirds to you this Valentine’s Day.
1. Land the impulse buy!
On Valentine’s day (or the week before), people are more impulsive with their purchases that are targeted for the day. Create promotions for items that are matching or can be used by couples. For example:
- 2 for 1 deal
- Buy 1 get 1 50% off
It encourages people to buy a gift idea that is perfect for being the cutest couple strolling through town. They will definitely cause heads to turn and people will know that they made this adorable purchase from YOUR store. Regardless of what you sell, special deals would definitely draw in the need for people to spoil each other on this special day.
2. Inspire your customers!
When the flowers and chocolate won’t cut it anymore you can use social commerce to suggest gifts through product reviews which will help you find the perfect gift. These ideas can include self-care and spa products, apparel, accessories, gadgets, or even items that you can pack for a romantic getaway. Let your followers know that these suggestions can be purchased through rBux! It’ll make shopping easy and rewarding when they can buy gifts for their loved ones and earn rBux points at the same time. Your customers will be sure to browse until they find something they like!
3. Spread the love!
Team up with a heart-themed cause and tell your followers that a portion of each purchase will go towards these organizations that help better people’s lives. Not only are you showing your love for the world, but how can we resist a sweet purchase that can also benefit those in need? You can even encourage your followers to post Valentine’s Day themed pictures on your social media pages using a certain hashtag. This allows engagement with your brand and will boost your social media presence.
4. #galentinesday
According to Statistics Canada, there were 11,784,855 people not living in a couple aged 15 and over in 2011. A significant other isn’t a requirement for Valentine’s Day. For those who don’t have one, it can very much feel like single awareness day. Whether you have the perfect date or not, there’s always an excuse to find gift ideas for your gal pals! #galentinesday is VERY much a thing on Twitter. Encourage your followers to spread the love to their mom, dad, siblings, and friends. Whether it’s a bundle of spa treats, matching best friend shirts, a new camera, or their favourite skateboard, it’ll guarantee to put a smile on someone’s face. Everyone deserves to feel the love especially on a day like Valentine’s Day. Ask your followers to share their gal pal stories on your page with a creative hashtag such as #rBuxGalentinesDay. It’ll definitely make us feel happy and warm when reading them!
rBux referral platform is free to sign up. If you would like to read more about digital marketing tools sign up for our newsletter. You will receive multilevel tracking and free posting reach. Expose your brand to social media influencers and you only pay a percentage when a sale is made. Start now and give rBux a try and find out more about being an rBux Partner.
By: Grace Guo | February 12th, 2018
