One of the most intriguing and unique aspects of Shopify is access to a variety of apps that are designed to increase the functionality of your Shopify store. These apps are developed by industry experts and address a range of different functions. As a new business owner, you might find that running a successful online store requires precise solutions for both your customers and your business. Traditionally, the answers are coded in by experts. However, now you can use one, or a combination, of the umpteen Shopify apps to resolve your concerns.
Shopify apps address a range of categories of functionality from sales and conversion to orders and shipping to inventory management. You can pick and choose which apps best suit your business’ needs and enjoy the benefits of the app immediately. Here, we discuss the top ten best marketing apps for your Shopify store.
Top 10 Marketing Shopify Apps
Marketing is an umbrella term that encapsulates several different areas. The online marketing world is different from traditional retail, and you have to be able to leverage all the different ecommerce marketing tools at your disposal. Some of these areas will not work for your particular business or brand, but focusing on the areas that fit your business can result in large returns.
1. Sales Pop Master ‑ Countdown by Autoketing
Source: Sales pop master
This app is designed to help increase conversion rates by encouraging add-to-cart while also increasing checkout rates. It employs social proof and urgency to boost sales. The app allows you to deploy a coupon code wheel which is activated once the customer inputs their email. Apart from giving customers an incentive to make a purchase, you are also given a chance to build up leads. Sales popups double up as social proof which is a significant motivator when it comes to online shopping. The app also displays a stock countdown which generates a sense of urgency in the customer.
The app gives you a three-day free trial after which you are charged starting at $4.99 per month for its usage. It is available in three pricing plans, making it ideal for businesses of any size.
2. rBux: Referral Rewards by rBux Inc
Source: rBux:referral rewards
rBux creates a unique system for loyal customers and influencers. It rewards them with commissions which drive up the number of recommendations and hence, overall sales. Influencers can sign up with your store and recommend products to their followers. Each time a follower completes a purchase based on a recommendation, the influencer is rewarded. Such a system builds a loyal customer base while engaging in effective marketing. rBux does not charge you a monthly fee; instead, you have to pay only when a sale is made.
According to the developers, “(The) online store, World of Angus, saw a 650% increase in referral sales … In just seven days, the e-commerce site received 22,000 views and $1,500 in referral sales.”
3. Ako Facebook Retargeting Ads by Akohub
This app generates a retargeting campaign based on the behaviour of potential customers who have visited your website. Many online store owners will tell you about how visitors spend time looking through their catalogue of products, only to then leave without making any purchase. This is where a retargeting campaign can bring back those visitors to make a successful sale. The app generates your store’s offerings on the visitors’ Instagram and Facebook timeline to remind them of their previous interest. You can create a list of similar products, and offer them as a set in the campaign. There are many ways in which you can use a retargeting campaign. Ako Facebook Retargeting Ads by Akohub has a free plan available along with three other paid projects.
4. Google Customer Reviews by AdNabu
Source: Google Customer Reviews
The app automatically shows the Google Reviews badge and collects ratings and reviews from your customers on your Shopify store. Showcasing the badge earns the trust of customers which is imperative for a new business. You can customize the position of Google Reviews badge as per your store’s design.
The e-commerce arena is chock full of players of different sizes and reputation. It also sees a large number of new businesses attempting to create their niche of customers. However, due to this overcrowding, it becomes harder for customers to know where to put their money. As the e-commerce segment continues to evolve, customers are becoming very involved with fraud companies or subpar products. Having a Google Reviews badge shows your potential customers that you have faith in your business and that other customers have had a good experience with your brand.
5. Loox ‑ Photo Reviews by Loox
Loox helps you and your site create an environment that fosters social proof and earns the trust of potential customers. The app automatically sends requests to customers for reviews. These are then beautifully organized and displayed on your store. The app is built to showcase photo reviews, which automatically increases conversion rates.
The app is fully customizable. You decide when to approach the customer, what questions to ask, and which reviews you want to display. You can also offer customers discounts or codes as an incentive for a review. The reviews can also be customized to match the overall theme of your store.
6. Privy ‑ Exit Pop Ups & Email by Privy
Privy offers a free suite of conversion, email marketing, and SMS tools. These tools include exit-intent driven popups and banners. Whenever the app detects that a visitor is going to leave the store, it sends out a banner or popup with either a discount of code to entice the customer to make a purchase. Another aspect of the app is where it helps you collect leads from visitors. This is done in the form of customizable spin to win wheel, banners, flyouts, announcement bars, embedded forms, and email popups. These leads can be used for a marketing campaign at a later date based on different values like cart abandonment, cart value, geography, device type, number of visits, number of orders, and more.
The app has a free plan along with three other paid programs. You can choose one based on your needs and the campaign you would like to deploy.
7. Free Shipping Bar by Hextom
Multiple studies have shown that shipping costs are a significant deterrent to customers when it comes to online shopping, no matter the value of the shipping cost. The Free Shipping Bar app by Hextom showcases different free shipping offers based on country, pages, device and period. Display the minimum order required for customers to receive free shipping. This will encourage them to purchase more than they were perhaps planning to.
The app is free, though it is also available with more features for $9.99 a month.
8. Google Ads with Smart Shopping by AdNabu
Search campaigns are the leading performance meters for e-commerce advertisers. They generate most of their shopping revenue through tools like Google Adwords. This is why Shopify supports numerous aspects of this tool, including search, shopping, remarketing, and display. AdNabu has perfected the use of the best Adword practices to help customers generate maximum revenue and ROIs. They are a premium partner to google and are experts in display campaigns and search and shopping tools. Using AdWords benefits any user as handling SEO principle tools can be tedious. With over 1000 keywords for each product which randomly changes based on worldwide search analytics, effective use of AdWords can instantly ease the process of introducing effective google ads.
9. SEO Booster – Seo Marketing by Secomapp
SEO is one of the essential marketing initiatives in the digital market today, Adnabu has made its use an easy-to-use feature by introducing the Secomapp Seo booster app. This app instantly automates keyword generation, and auto optimizes the Seo and googles traffic daily. With this app, users can enjoy organic traffic that is qualified with just a single click and auto-check their SEO to correct any errors it may have through a feature called Flash Seo. The tool is created to help beginners as well as those experienced in Seo to raise sales and optimize their website performance.
10. EU Cookie Bar – Cookie GDPR by Booster
The EU is known to have some of the strictest digital laws in the world to ensure security and privacy, Adnabu ensures that you have the most up-to-date EU cookie banners as per EU law. The Cookie consent bar is designed for responsive designs, is fully customizable, can hide the cookie banner automatically, and is easy to install a product with a one-click installation feature.
Shopify’s architecture makes it easier for new business owners who do not have the coding know-how to achieve increased functionality for their online store. Using apps that are built specifically to improve your marketing strategy can result in rich dividends. However, it would be best if you made a clear assessment of what your business needs before investing in an app. Even after you decide on a particular app, please continue to monitor its performance and whether its contribution is filling a gap the way you want it to. The good news is that there are several marketing apps available on Shopify. Even if you have to experiment with a few, you are bound to find one that suits your business’ needs.
Additional resources on Shopify
- Ultimate Guide to Selling on Shopify
- How to create your first Shopify Store?
- How to get more traffic to your Shopify store?
- How to get more loyal customers to your Shopify store?
- How to do Conversion Rate Optimization to your shopify store?
Guest Post by AdNabu
AdNabu helps improve sales in Google Ads for eCommerce companies. If you are running search, shopping or display campaigns in Google Ads, Their software will be able to increase your sales. Sign up today for a 14-day free trial from here.